To design and rebrand Comcast identity.
Branding for IdeaShaper’s 3D printer (Mod-t) and marketplace (New Matter). The idea of constant making, creating, sharing and accessible to everyone.
Concept design for Reinvent Payphones Design Challenge.
Beacon is New York City's next generation communication and information hub.
Beacon was awarded "best visual design and user experience" by New York City officials in late 2012.
Refresh of the frog brand identity and logomark (Friedolin).
Brand identity concept for frog Designmind, an online publication.
Brand concepts for IMAX, to reimagine the IMAX experience through all touch points.
To develop ITO EN Teas’ Tea website that will serve as a gateway to the true tastes of tea and provide visitors with easy but also engaging access to relevant information on the Teas’ Tea product lines and related nutritional benefits.
To design the new Office suite packaging that aligns with Microsoft's new visual design principles and brand attributes.
Packaging exemplifies radical simplicity and fierce reduction of materials but yet signals quality and innovation.
To create brand strategy and brand design language for all touch points. This includes new identity, desktop icons, packaging, structure, retail, web and advertising.
Design full experience for Office:mac that connects mac users.
To rebrand and design a packaging system for Macromedia creative suites that inspire and empower the users to create.
Concept for GE FutureThink user dashboard.
Sinch, your headphone assistant.
To create a full brand experience, we designed the product, brand strategy, naming, identity, packaging, website and all other touch points.
Logo and packaging design for Gatorade.
Redesign Mountain Dew to bring the characteristic of the brand “pushing the limits” on logo and packaging.
Logo and packaging design for Propel Fitness Water.
To design a logo and packaging for the new Dr. Pepper Red Fusion brand. Enhanced the name with spirited graphics that are bold, active and invertively convey a sense of bubbles, refreshment and a “fusion” of tastes.
ITO EN partnered with Dr. Andrew Weil to develop a new line of high end ready-to-drink teas for the novice tea drinker and the tea connoisseur.
Brand strategy, naming, identity, packaging, and all other touch points.
Brand identity and package design concepts for Dasani Spring! - water for kids.
Redesign packaging and structures for the entire Dewar’s product line.
Design bottle structure and label design.
Current perception of Cazadores is older, traditional, serious and masculine. The desire is to re-frame the core authentic and masculine brand values to make the brand more unisex, younger adult, middle class and urban.
Challenging the stereotypes by fusing the old with new. Attributes includes, unisex, urban, strength, energy, and playful.
Logo and bottle concepts design for Garnish, a premium malt beverage.
Design and develop Bath & Body Works Aromatherapy bottle structure and label design.
Package design concepts for Claritin.
Packaging concepts for eos.
Logo and packaging design concepts for Bic Comfort 4.
To design and rebrand Delta Airlines to a warmer and friendlier experience by softening & simplifying all touch points.
Redesign and rebrand Malaysia Airlines using their current idea of the kite, made it premium, elegant, modern yet full of authenticity from its patterns. Carefully balanced old with new.
Concept design for Japan Airlines.
Redesign and rebrand Japan Airlines where traditional values meet modern aspirations. In this concept, Japan’s rich artistic heritage sits against futuristic minimalism.
To build credentials into a premium range of air cleaners, heaters, fans and humidifiers. Our goal was to capture the upscale consumers with an aspirational brand platform that speaks high performance with simple clean aesthetics.
We created a distinctive mark and logotype to capture the brand’s premium position. As an home environment product, white was use on the package to create the sense of clean air, a sophisticated color palette to distinguish categories, and within the “wave” a dramatic product photography was use to higlight the unique design. When on shelve the “wave” also helps creates a billboard affect.
The relaunch of the Bionaire brand in 2000 was very successful, achieving distribution in a wide variety of upscale outlets and quickly establishing Bionaire as the preferred high-end brand among consumers.
Concept logo and packaging for Stop & Shop Nature’s Promise house brand.
Redesign labels and evolve the Vlasic Pickle Stork.
To showcase the core concept “blend of 3 tones - Color blend Technology”, develop a distinctive visual graphic elements on the front of pack that will also be used through all the consumer touch-points.
Brand concepts for Saint Francis Redevelopment at Hamilton Park.
Wildlife Conservation Society isan organization that helps save wildlife and wildlands through science, conservation and education.
Created an identity system constructed out of origami paper that spoke to the fragility of the environment and tohelp aid in the education of the younger generation.
To design an identity for WinShape Foundation.
Using “W” to represent the different WinShape programs that forms a star, or sun like icon that speaks to hope, strength, energy and togetherness. A unique and recognizable icon that canbe use as an endorser for the different WinShape programs.
To design a corporate identity for 2XL Games that speaks to excellence and acceleration.
